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• Website Optimization for your Spanish business
So you already have a website? optimization
.....But can internet surfers find it! Website optimization is your best bet!
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Get listed in Google, Yahoo and MSN (now Live.com)
The "Independent Spanish property guides" offers a professional advertisement promotion solution that helps you to achieve high search engine rankings for your web page. High search engine rankings result in more visitors, more customers and more sales.
Search engine users are some of the most qualified and motivated visitors to your web page that you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
However, getting listed in a search engine doesn't do you much good if you're number 415 of 1,259,000 search results. Surprisingly, it doesn't even help you much if you're result number 11. Most search engines display 10 results on the first page, and relatively few searchers click through to look at the second page.
With our help, your webpage will get the best possible search engine rankings and you'll get as many visitors as possible. High rankings contribute greatly to the success of your business.
The key to high search engine rankings
The key to high search engine rankings is to do the right things in the right order:
||Optimize your web page so that it can get high search engine rankings.
|| Construct the web page with the correct keyword density.
4. ...Submit the sitemap to all the important search engines and directories so that web surfers can find you.
|| Make a sitemap including the new web page.
Step 1: Optimize your web page
Optimizing your web page is a very important step in your promotion campaign. The best optimizers start from the foundations, so once a non-optimized website has been produced, a web optimizer must completey redesign the site in order for it to be optimized. Submitting your web site to search engines is pointless if your web pages aren't optimized for search engines. Most likely, your web site will be listed at position 14,527 or search engines won't index it at all.
If you already have a 'normal' non-optimized website, then an optimized webpage advertisement can point to your website. The advantage here is that you will not need to pay for the redesign of your site, but visitors will find you through your optimized online advertisement page.
Optimization is a very general word, but webmasters must;
Make sure that your HTML code is search engine compatible
Search engine crawler programs obey the HTML standard. They are only able to index your web site if it is compliant to the HTML standard. If there's a mistake in your web page code, they stop crawling your web site and probably forget what they've collected so far.
Be careful with Flash and multimedia elements
Flash movies are a popular way to make web sites more compelling. They are useful if you want to impress the web site visitors that already know about you. Unfortunately, if you use Flash movies, or if you even design your complete web site based on the Flash technology, your odds of getting listed in the search engines are greatly reduced.
Search engines can only "see" pure text. They are not able to recognize text on an image or text that appears as a graphic in a Flash movie. Google advises on its webmaster guidelines page: "If fancy features such as [...] Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site." If you're using Flash and multimedia elements on your web site, you have to make sure that your web site also has content for search engines.
Get high quality links to the web site
Many search engines consider the number of links that point to a web site when calculating its ranking. This factor is called link popularity. Make sure that your web site has a high link popularity. Link popularity is getting the determining factor for a high search engine ranking. The better your link popularity, the higher your search engine rankings will be. Links to your web site should contain your most important keywords in the link text.
Make sure they target the right keywords
For a successful online marketing campaign, you have to target the right keywords. If you target the wrong keywords, your webpage promotion efforts will be in vain.
Before submitting your web pages to search engines, you must make sure that they are optimized for your important keywords and for the special search engine you're targeting. If you optimize your web pages before submitting, you can be sure that they get the best possible search engine rankings.
Choose a reliable hosting service
Your web page should be hosted by a reliable hosting service. Otherwise, it could happen that your web server is down when a search engine spider tries to index it.
If your web site fails to respond when the search engine's index software program visits your site, your site will not be indexed. Even worse, if your web site is already indexed and the search engine spider finds that your site is down, you'll be possibly removed from the search engine database.
It's essential to host your web site on servers that are very seldom down. Choosing a reliable web space provider is very important for a successful online business.
At first it sounds impressive when your web space provider promises 99% server reliability. But take a moment to calculate it. It means that 1% of the time, your potential customers cannot reach your web site. One percent of a year means that your web site will be down for nearly 4 days per year. That equals 4 days without sales.
It's also important that your web host has a fast connection to the Internet. Search engine crawler programs indexing web pages don't have much time. There are approximately 5.6 billion web pages all over the world and search engines want to index most of them.
If the host server of your web site has a slow connection to the Internet, you may experience that your web site will not be indexed by the major search engines at all.
Step 2: Check keyword density
Your webpage advertisement will be constructed with the correct keyword density.
Some search engines penalize web sites that use the same keyword over and over on their pages to get a high rank for that keyword ("keyword stuffing"). This might happen by mistake if you overuse your most important keyword on your page. To avoid getting banned on search engines, make sure that your web pages have the keyword density between 1% and 7%.
The right keyword density will help you to improve the search engine placement. High search engine placements lead to more visitors, more customers and more sales.
Step 3: Make a sitemap in an open-source protocol
Now we make a site map in a language that the search engines can understand. A Sitemap is a file that informs search engines about the pages on a site. The Independent-spanish-property-guides webmasters includes your advertisement page in an open-source protocol accepted by major Search Engines such as Google, Yahoo! and Ask.
Step 4: Submit your web page
Once we have optimized your web page, we submit it to search engines and Internet directories so that web surfers can find you.
We constantly update the sitemap and re-submit to search engines, Internet directories and even special interest sites. A very time consuming job for the individual.
So, even if you have a website, the Independent Spanish Property guides 'Search Spain in English' portal , will actively promote your optimized advertisement page on the internet as well as in the press, leading to more visitors, more customers and more sales.
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