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So you have a bunch of products you'd like to sell, you know you need a shopping cart, but you're unsure of which one to choose. You don't want to spend a lot; however, you want the most bang for your buck! You have a website and all, but you're not a "Master" webmaster, and you want something powerful and professional, without the powerful and professional price tag. Then, this article is for you - read on...

  1. OK - Just What Is a Shopping CarttSupposed to Do?

Shoppingcarts are more commonly used as a way to display physical products, products like televisions, groceries, electronic equipment, clothes, and memorabilia, etc - NOT digital products. Shoppingcarttmake it easy to cross-sell and up-sell your customers once they arrive at your store. Shoppingcarts typically handle the shipping and handling calculation, taxes and credit card processing. A good shoppingcart handles all of these efficiently and securely.

2. Dynamic Operation

A good shopping carttprogram also creates dynamic order forms on the fly as the order takes place. The shoppingcarttshould be totally dynamic; meaning it only executes code and retrieves products, images, and product descriptions from your database when your customers request it. During the checkout process it should also calculate shipping/handling and taxes for you.

3. Real-Time Credit Card Processing

Powerful CGI, PHP, CFM, ASP, etc, scripting, processes commands for you on secure servers when your customers place their orders. Don't get this confused with credit card processing. What I'm speaking of here is the passing of your customers' order information from a secure form, to your merchant or payment processor, using one of the scripting languages above. Your payment processor or merchant, like PayPal, 2CheckOut, or Authorize.Net will then process the credit card. If you don't currently have a merchant or payment processor, and you are going to be selling online, then you NEED one. You can view some recommendations here:

4. Usability

You can choose what options you want your customer to see. For instance, you can choose to display a search form on your shopping cartt. A search form allows your customers to search your store for items by keyword or product name, etc. You can choose to display options like colour, size and quantity, and even adjust the price based on the customer's selection. These are called options. Your shoppingcarttshould also allow you to upload images of your products as well. The ProWebWare shoppingcarttis a well-rounded, all-in-one solution to your shoppingcart needs that's worth a look. The ProWebWare cart is a service that's part of a total e-business automation package. You can check it out here:

5. Stand-Alone -vs- Hosted Shopping Carts

However, you CAN purchase standalone shoppingccarttsoftware or services. The stand alone software, of course, requires skill and expertise to install it on your web host or on your own server. Some of the shopping carttservices, although it may not seem like it at first, limit you as to what you can and cannot do. These services are most commonly offered by web hosts as a way to entice you to host your site with them. When using these types of services, remember, you're locked into using that web host when you opt to use their shopping cart service. Your business is not portable and becomes a part of that web host. Make sure there is a simple export process that allows you to easily download your website and shopping carttif you no longer wish to use their services. In my opinion, the best option is to use a shopping cart that runs from your own website, independent of your web host. Both Prowebware and stand-alone shopping cart applications run from YOUR website, giving you both control and flexibility.

6. So, Which Is The Right System For You?

Choosing a shopping cart boils down to 4 things:

1. Your Budget - Is FREE your only option or are you serious about your business?
2. Your Skill-level - Do you have the expertise to edit & install scripts on your server?
3. Desired Functionality - Want a professional results oriented system or a display case?
4. Time - Have time to take away from your business to shape and mold a new program?

Whatever you decide, your cart should also permit you to follow-up with your customers automatically and even auto-subscribe them to your mailing list, all of which, of course, can be easily handled with the ProWebWare system, or another out-of-the-box application. To implement most out-of-the-box applications, you will need to know how to edit PHP code and how to set up a MySQL database on your server for dynamic operation. If you opt for the ProWebWare e-business Automation System to automate your shopping cart as well as your entire e-business, then all you need to know is how to copy/paste some simple code to your existing website. The system also includes contextual help menus that walk you through setting up your new cart.

If either of these fits you, Prowebware or a boxed program, then, why not try one of them today? The ProWebWare system is easy to setup and it offers a free trial period so you can try it out and see if the system is right for you. Check out their free trial certificate here,, or check out their shopping carttfeatures here:

About the author:

Ettione Stuckey, Performance Technologist, Webmaster, Internet Marketer Ettione holds degrees in electronics and business. His passion is ecommerce and Internet Marketing. Ettione is an accomplished webmaster, who runs several ecommerce websites. He understands the science and application of ecommerce technology and concepts. "ProWebWare E-Business Automation" is his fourth website and is a big HIT for its powerful ecommerce features

Written by: Ettione Stuckey

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